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allertons racing

Marketing collateral which appeals to a younger professional audience whilst remaining true to traditional values.

Branding / Design / Copywriting / Photography / Print
Allertons racing brochure mock-up

Allertons’ reputation within the horse racing industry has been built on providing a superior project favoured by jockeys, on an international scale. Create Snowball were commissioned to create marketing collateral that appealed to a younger professional audience whilst remaining true to the traditional heritage.

By sourcing and shooting aspirational photography, Create Snowball reflected Allertons’ values, whilst also showcasing the authentic artisan nature of the racing silks’ manufacture. Inspiration gleaned from the colour palette and patterns, which traditionally adorn the garments Allertons produce, Create Snowball built a marketing package including a square format brochure.

Sunflower pattern being machine sewn into racing silks.
Allertons racing brochure mock-up
Allertons racing brochure mock-up

“Andy, you really understood our brief, values and objectives, took time to come up with some great suggestions to enhance the work and refine our brand. Guidance sourcing photography, creating design and handling production was really helpful. I am delighted by the results; a notable upturn in sales and great customer feedback. Great job, much appreciated, thank you!”

Adrian Wray, Managing Director, Allertons Racing